This article is outdated. Deep based colors were an increase in price back in the 90's. Most stores have a standard price for all colors now. The problems the author are citing are outdated and rarely happen. This is the 2nd time I've seen this article being emailed out, it's irresponsible of angies list to keep sending out this poorly written and inaccurate article.

When selecting a color scheme for the home’s exterior homeowners can choose color options that will correct flaws that they may feel exist with their home and property.  Some examples include utilizing two shades of a single color to make a home appear appropriately sized when the home may be too large or too tall.  To accomplish this effect individuals will want to place the darker tone on the upper level of the home’s exterior.  Smaller windows can appear more proportionately sized by trimming them in a lighter tone of paint.  Darker colors make a space or feature appear smaller.  The same effect can be obtained for homes positioned further away from a curb.  By using lighter tones the home will not feel camouflaged.
We are completely dedicated to making sure our customers are satisfied with the painting services we provide. We use only our top notch tools and paint so you know you can depend on the work we do for you. We will complete any job you hire us for as efficiently as possible and within any budget you set. As a residential paint contractor, we can paint the interior or exterior of your home or office. We can also provide our pressure cleaning service on any surface on your property to get rid of dirt and make sure it's completely clean and ready for us to paint.
The national average cost for an interior painter ranges between $450 and $900. Interior painters can tackle everything from complete color makeovers in each of your rooms to touching up an accent wall to painting pieces of furniture. The square footage and complexity of the project, along with the materials needed, are the main factors that will affect cost. Other factors include whether you supply the paint yourself or want the painter to do so, whether you move the furniture and do the prep work or ask them to do it, and whether any repair work is needed on the walls. Painting the ceiling and the trim will also have an effect on cost. The type of paint you choose can also raise or lower your house painting cost. A gallon of paint may range from $20 to over $100, depending on quality and brand. Ask your painter if they charge per hour or per square foot, and how much you can save by doing prep work (moving furniture, etc.) yourself.
to be the devils advocate i have been a building contractor 20 of the last 30 yrs. i do know that if you go to a higher sheen of paint and or darker colors then any imperfections in the walls will show up much more dramatically…therefore the painter or a good drywall finisher is needed to prepare the walls extensively. this could cause more expenses…for it takes a lot of time to prep walls (smooth walls..not textured walls) and this cost has to be absorbed.
Recently I had the outside of my home painted. The contractor wrote a good contract, but I failed to realize that some things were not in it. It reminds me of the car dealer who offered a good price on a new car but failed to mention that it did not include tires. My contractor failed to specify that lattice under a porch was included. So the painters did not paint it. To his credit, he did instruct them to paint it when I brought it to his attention. If I had the job to do over again I would look for an individual who came with referrals from happy customers rather than a franchise owner..

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If a company has a formal training program, it’s a safe bet that they have their act together. They can do training in-house through regular meetings of their employees.  They can have field training systems in place, usually coordinated with classroom training sessions.  They can also use trade associations, such as PDCA (Painting and Decorating Contractors of America) or paint manufacturer’s representatives to stay up to date with the latest materials and techniques. 
A professional painter will tell you that you do not have to paint the gutters or downspouts; however, it does not make sense to go to the expense of painting your house and trim to have the gutters remain grimy. Gutters and downpipes can be very noticeable on most houses. Usually, gutters and downspouts need to be painted when cleaning them doesn’t bring them closely back to their original color or if their color doesn’t match the same undertone of the new trim.
Are you in a rush? No Problem, Tony’s Painting is only a call away! Our company will make sure your job receives the quality workmanship it deserves, from start to finish, rush or not! Not only does our company perform house painting services but also exterior power washing, acoustic removal also known as popcorn ceiling removal, wallpaper removal, staining, re-plastering and drywall repairs.
Painters Supply & Equipment Co. has been a leading Automotive and Specialty Coatings Distributor since 1952 and has grown to be one of the nation’s premier suppliers of Automotive, Industrial, Fleet and Architectural coatings and associated products.  Painters Supply continues to provide leading-industry sales, service and support that has led to the elite status of “PPG Platinum Distributor.” PPG, one the world’s leading manufacturers of automotive and commercial coatings, relies extensively on Painters Supply and the Platinum network to provide certified technical training and best-in-class support to the refinish and commercials markets.  Painters Supply has been awarded the PPG’s prestigious Distributor of the Year designation multiple times over the last 25 years, and recognizes the Painters Supply organization as the leading PPG Distributor in North American based on growth, customer service, industry training and support initiatives.

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Good old Bob Vila. The longtime home-improvement guru is still around, and his approach to choosing paint colors is as grounded as the buildings he renovates. He stresses that color selection is a personal choice that should (and inevitably will) reflect your personality. He also provides a helpful glossary of color terms — a godsend for those who can’t remember the difference between value and tone. (The former is lightness or darkness, the latter intensity.)
This last guide is a little unconventional. The home-decorating magazine House Beautiful has created an online slideshow of ideas and inspirations that’s eclectic, fun to read, and suitably colorful. Travel back to the 1950s in a color-powered time machine; check out the color scheme of a gorgeous Charleston home on a virtual tour; and explore shades that match the seasons. Perhaps most important: Learn which are “the hardest colors to get right,” and find out why. The slideshow’s creativity and variety make color selection seem like an adventure, not a drag. This may not be the only resource you need to decide on a color scheme, but it’s one you won’t regret using.
All-acrylic binder. The binder is what holds the pigments, mildewcides and other solids that form the actual paint film. Look for latex paint with an all-acrylic binder, which is inherently more weather resistant than vinyl or vinyl-acrylic. Many paint companies use a modified acrylic for their interior lines and all-acrylic for premium exterior paints made to endure the elements. For example, Glidden's Spred Satin is an interior with a modified acrylic, while its Spred Dura Satin is an exterior paint with an all acrylic binder. If you don't see "100% Acrylic" or "All Acrylic" in bold on the front of the can, check ingredients for "acrylic polymer." Also be sure you pick the right paint for the surface you're covering. Most water-based exterior paints can be used on wood and hardboard siding and trim. They're also fine for vinyl and aluminum siding, and most masonry. On stucco prone to cracking, use an elastomeric paint. It's more flexible than standard coatings and leaves a durable film that's twice as thick (about 5 mil). An example is the stucco paint from Valspar, which bridges hairline cracks to keep out water. You can also buy paint tailored to conditions in specific regions of the country. Dutch Boy's ClimateGuard line was the first of these paints from a major manufacturer. For example, its Southeast formulation has extra mildewcides for a humid climate, while Northwest paint is higher in solids to resist months of rainfall.

The obvious trick here is for unaffiliated contractors to use the BBB, PDCA, Chamber or other organizations’ logos without being a member. Other tricks include claiming membership when that membership has expired or even make up fake organizations that sound good.  The BBB continuously goes after unscrupulous companies that attempt to trick customers into thinking they are members.  Nearly every organization has a web page these days; if you suspect something, do a little searching to find out the truth.

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Thanks, all, for your time & efforts adding to the article & comments, especially Dave urging requesting both General Liability AND Worker Compensation insurance certificates to protect from real & fraudulent liability--from my experience especially in California, where insurance fraud is a popular income thief, even causing car collisions to collect.

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If a company has a formal training program, it’s a safe bet that they have their act together. They can do training in-house through regular meetings of their employees.  They can have field training systems in place, usually coordinated with classroom training sessions.  They can also use trade associations, such as PDCA (Painting and Decorating Contractors of America) or paint manufacturer’s representatives to stay up to date with the latest materials and techniques. 
In addition to getting references from your finalists, you’ll want bids. Get them from at least three different contractors, and make sure they’re all based on the same criteria. Find out what each contractor’s estimated timeframe is for the project, and whether there’s a waitlist. A good contractor should offer a warranty. Three years is fine; one year usually isn’t enough. Look at the warranty in writing, and make sure you understand any limitations or exceptions written into it.

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